US App Market Statistics (2024)

Curious about the latest trends and figures shaping the bustling US app market? Look no further! We've compiled some eye-opening statistics to give you a glimpse into the dynamic world of mobile apps:

App Downloads Surge: In 2021, the US witnessed a staggering 32 billion app downloads across both iOS and Android platforms, reflecting the growing reliance on mobile apps for a myriad of needs, from entertainment to productivity.

2024 App Download Statistics, Usage Statistics, and Revenue Statistics - Swiftspeed App Builder

Mobile App Revenue Booms: Revenue generated from mobile apps in the US soared to an impressive $100 billion in 2021, driven by in-app purchases, subscriptions, and advertising, underscoring the lucrative opportunities within the app economy.

App Store Dominance: Apple's App Store continues to reign supreme in the US, accounting for approximately 65% of all app downloads and a whopping 85% of consumer spending on mobile apps, highlighting iOS's strong market presence.

Android Adoption Grows: While iOS maintains a significant share of the US app market, Android's popularity is on the rise, with Google Play witnessing a surge in downloads and revenue, particularly in categories like gaming and entertainment.

Global Business App Market Size & Share Report, 2021-2028

Gaming Reigns Supreme: Gaming remains the top category for app downloads and consumer spending in the US, with mobile gaming revenues surpassing $45 billion in 2021, fueled by the rise of hyper-casual games and in-app purchases.

Social Media Surges: Social networking apps continue to capture a significant share of the US app market, with platforms like Facebook, Instagram, TikTok, and Snapchat driving engagement and user acquisition through innovative features and content.

Health & Fitness On the Rise: The pandemic-induced focus on health and wellness has led to a surge in downloads and usage of health and fitness apps in the US, with consumers embracing digital solutions for exercise, meditation, and mental health support.

Streaming Dominance: Subscription-based streaming services like Netflix, Disney+, Hulu, and Amazon Prime Video continue to dominate the US app market, with on-demand entertainment driving user engagement and revenue growth.

iPhone vs Android User Stats (2024 Data)

E-commerce Evolution: The shift towards online shopping has propelled e-commerce apps to new heights, with giants like Amazon, Walmart, and eBay experiencing record-breaking downloads and sales as consumers embrace mobile shopping convenience.

Rise of Fintech: Fintech apps are experiencing rapid adoption in the US, with mobile banking, payment, and investment platforms gaining traction among consumers seeking convenient and secure financial solutions on their smartphones.